When a homeowner decides to sell their house, they obviously
want the best possible price with the least amount of hassles. However, for the
vast majority of sellers, the most important result is to actually get the home
sold.
In order to accomplish all three goals, a seller should
realize the importance of using a real estate professional. We realize that
technology has changed the purchaser’s behavior during the home buying process.
For the past two years, 92% of all buyers have used the internet in their home
search according to the National Association of Realtors’ most recent Profile of Home Buyers & Sellers.
However, the report also revealed that for the second year
in a row 96% percent of buyers that used the internet when searching for a home
purchased their home through either a real estate agent/broker or from a
builder or builder’s agent. Only 2% purchased their home directly from a seller
whom the buyer didn’t know.
Buyers search for a home online but then depend on an agent
to find the actual home they will buy (53%) or negotiate the terms of the sale
& price (31%) or understand the process (63%).
Stephen Phillips, the Chief Operating Officer for HSF
Affiliates LLC, put it best:
“Home buyers are more informed than ever with their Internet
searches and ongoing research; however, there’s a critical need to
transform that information into analysis
and advice that helps consumers make the best home-buying and selling decisions.”
and advice that helps consumers make the best home-buying and selling decisions.”
The plethora of information now available has resulted in an
increase in the percentage of buyers that reach out to real estate
professionals to “connect the dots”. This is obvious as the percentage of
overall buyers who used an agent to buy their home has steadily increased from
69% in 2001.
Bottom Line
If you are thinking of selling your Lexington home, don’t
underestimate the role a real estate professional can play in the process.
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